Dinner with Paul Newman, all its Own
November 14, 2007 at 4:12 pm | In Food News, Industry News, alcohol, drinks, wine |Tags: food, marketing, Paul Newman, wine
Paul Newman, the food brand, is branching out into wines. According to the Boston Herald, the conglomerate,
which has donated some $200 million to charities since its inception, is partnering with wine company Wine Rebel Co. to develop a cabernet sauvignon and a chardonnay. According to Newman:
“Wine was the only thing missing at dinner time. Now the meal is complete.”
Newman’s Own, best known for its dressings, also now offers everything from salad mixes to pretzels and pet foods. (Who knew?). No news if the wine, to be bottled this December and retailing for $16 in the US, will be available in Canada.
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